who choose us?
On September 1, at the same time as the 2025 SIAL International Food Exhibition (Shenzhen), the winning list of the 24th SIAL Innovation Competition was officially released. The product selected by Shandong GuangTou Li Ji Food Co., Ltd. won the SIAL Innovation Award. Its innovative idea is to use technology to empower cucumber, an ordinary vegetable, to become a healthy new snack, which has been unanimously favored by the judges and set a benchmark sample in the multi-dimensional upgrade track competition of snacks.
one-stop solution
professional team
high quality
According to reports, the innovation of sea salt cucumber crisps is reflected in three aspects, one is in terms of raw materials and flavor, the product selects high-quality cucumbers, the flesh is thicker, the astringency is lighter, and the sweetness is more sufficient. The flavor combination of "sea salt + cucumber" is fresh and unique, creating a differentiated taste experience. The second is to use low-temperature vacuum dehydration technology (non-puffing) to replace traditional high-temperature frying in the process, which better retains the natural color, nutrition and original flavor of cucumbers. The third is to actively practice the concept of "clean label" in the formula, without adding preservatives, pigments, and flavors, and only using a small amount of sea salt to enhance the flavor, so as to meet the current consumers pursuit of simple ingredients, health and transparency.
Shandong GuangTou Li Ji Food Co., Ltd. is a professional manufacturer focusing on high-end healthy fruit and vegetable crisp products, with deep process accumulation and technical know-how in the field of low-temperature vacuum dehydration, which can solve the problems of color, crispness and flavor retention in the processing of a variety of fruits and vegetables.
Starting from the brand positioning of "advocating delicious and healthy lifestyle", its "Miao Vegetables" brand adheres to additive-free clean formulas, innovative product lines represented by sea salt cucumber crisps, as well as classic product lines such as okra crisps, mushroom crisps, and apple crisps, covering online and offline multi-platform and multi-channels, and has become a "healthy snack brand" in the hearts of consumers. The company has established long-term strategic cooperation with various excellent planting bases, and has achieved strict control of the quality of source raw materials and traceability throughout the process. The company has passed various market inspections at home and abroad, and the products have export-grade quality.
Talking about winning the SIAL Innovation Award, Li Hui, general manager of Shandong Bald Li Ji Food Co., Ltd., believes that this is due to the companys innovative research strategy of "combining top-down and bottom-up". The first is data-driven, closely monitoring the consumption big data and hot topics of major e-commerce platforms, as well as social media such as Xiaohongshu and Douyin, analyzing popular keywords such as "no additives", "low calorie" and "clean labels" to gain insight into emerging needs. The second is user co-creation, establishing a core user community, inviting customers to participate in new product tasting and feedback on packaging design, so that consumers can directly participate in the process of product iterative development. The third is to adhere to a global perspective, study innovative product trends in mature markets such as North America, Europe, Japan and South Korea, and combine international health concepts with local tastes. Fourth, it is linked with the supply chain, maintains technical exchanges with upstream raw material suppliers and packaging suppliers, obtains the latest ingredients and technical information from the source, and drives product innovation.
Because of this, the company has built a stable product iteration capability and can continuously and quickly launch new products that conform to the trend. In view of the current consumption upgrading characteristics such as "pan" to "fine" health demands, consumption scenario segmentation, and increased emotional value weight, the companys technical team has conducted hundreds of experiments after more than half a year of dedicated research and development, and has conducted hundreds of experiments in market research, technical demonstration, raw material screening, process tackling, testing optimization and other links.
In Li Huis view, the true value of a brand lies in whether it can continue to provide consumers with a unique and high-quality product experience. This uniqueness comes from innovation. And only by continuous innovation can we avoid falling into the quagmire of homogeneous price wars, continuously create new growth curves, and allow enterprises to cross the economic cycle and maintain vitality.
"Winning the award is a great affirmation of our team long-term adherence to the health-oriented innovation concept. It proves that doing a good job in products and returning to the authenticity of food can be recognized by industry authority and the market. Li Hui said, "At the same time, winning the award has greatly improved the brands professionalism and credibility, and is the most powerful etter of trust for channel providers and consumers." We firmly believe that innovation guided by market demand, driven by technology and aiming to create excellent products is the fundamental driving force for enterprises to achieve sustainable and high-quality development.
